Mattel is teaming up with cosmetics brand Bonne Bell to launch a new collection of beauty and make-up products aimed at girls, according to Marketing Week.
The deal follows on from the company's more adult partnership with Estee Lauder's MAC Cosmetics for its Barbie Loves Mac collection earlier this year. The Bonne Bell line will arrive in 2008 with an 'innovative, fun and girl-savvy retail delivery' says the magazine. It will initially be available in the US, rolling out to the UK and Europe later on if successful.
Mattel, which made the announcement last week in New York, says the partnership will 'celebrate a union of girls' most popular brands' and represent both companies commitment to high quality, trend-making products.