Barbie partners with Butlins

Girl?s activity programme supports latest Barbie launch
Publish date:

Three of Butlins holiday resorts will run an arts and craft workshop to support the launch of Barbie Mariposa toy line and DVD release.

The partnership forms part of a six-figure marketing campaign for Barbie’s 12th DVD movie. The campaign also includes heavyweight TV advertising, online and girls’ press advertising as well as PR activity.

Butlins Sales and Marketing Director Jackie Martin said: “Butlins is the number one holiday destination for families in the UK and prides itself on it’s entertainment packages. We’re delighted to be working with Barbie in this creative execution to bring additional activities to our young guests.”

Mattel Marketing Director Jackie Jordan added: “This campaign is building on our previous successful direct-to-girl activities to deliver a content-rich experience with Butlins that will engage with girls and mums, bring the brand to life and drive awareness of the exciting new Mariposa DVD and toy line.”

The workshops wil be held at the Bognor, Minehead and Skegness resorts.



Barbie's fiftieth anniversary

Mattel is going all our for Barbie's 50th this year, with a series of anniversary celebrations. Here, Ronnie Dungan looks back on the last five decades of a toy icon...

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.