Barbie partners with Butlins

Girl?s activity programme supports latest Barbie launch
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

Three of Butlins holiday resorts will run an arts and craft workshop to support the launch of Barbie Mariposa toy line and DVD release.

The partnership forms part of a six-figure marketing campaign for Barbie’s 12th DVD movie. The campaign also includes heavyweight TV advertising, online and girls’ press advertising as well as PR activity.

Butlins Sales and Marketing Director Jackie Martin said: “Butlins is the number one holiday destination for families in the UK and prides itself on it’s entertainment packages. We’re delighted to be working with Barbie in this creative execution to bring additional activities to our young guests.”

Mattel Marketing Director Jackie Jordan added: “This campaign is building on our previous successful direct-to-girl activities to deliver a content-rich experience with Butlins that will engage with girls and mums, bring the brand to life and drive awareness of the exciting new Mariposa DVD and toy line.”

The workshops wil be held at the Bognor, Minehead and Skegness resorts.

Related

5_50th_logo.jpg

Barbie's fiftieth anniversary

Mattel is going all our for Barbie's 50th this year, with a series of anniversary celebrations. Here, Ronnie Dungan looks back on the last five decades of a toy icon...

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.