Mattel's leading fashion doll Barbie has scooped the People's Voice award in the Online Commercial category in the 20th Annual Webby Awards for the brand's Imagine the Possibilities film.
Presented by the International Academy of Digital Arts and Sciences, the Webby Awards is the global award honouring creative excellence across the internet.
The online film called Imagine the Possibilites was launched to re-appraise the role Barbie has in a child's life and having garnered over 50 million views online has been championed for achieving new innovation and creativity on the internet.
The film, part of a campaign created by BBDO San Francisco in conjunction with BBDO New York, was selected as an award winner among a panel of International Academy of Digital Arts and Sciences judges including Tumblr founder David Karp, musicians Questlove and Grimes, head of fashion partnerships at Instagram, Eva Chen, Twitter co-founder Biz Stone and more.
“Barbie has set the standard for innovation and creativity on the Internet,” said David-Michel Davies, executive dDirector of The Webby Awards. “This award is a testament to the skill, ingenuity, and vision of its creators.”
“Imagine the Possibilities aimed to create an emotional connection with parents by reintroducing them to the core of the Barbie brand which celebrates the power of imaginative play.” said Kristina Duncan, vice president of marketing communications, Barbie. “We struck a cultural cord with the advertisement and are thrilled with the response.”
Barbie and BBDO were honored at the star-studded Webby Awards ceremony on Monday, May 16, 2016 at Cipriani Wall Street in New York City. Fans can watch the show highlights on The Webby Awards YouTube channel. A full list of both The Webby Awards and Webby People’s Voice Winners can be found at webbyawards.com/winners