Bandai catches Bubble

Bright Things? kids? games console, Bubble, took another important step towards launch this week, as the firm revealed it has secured a UK distribution deal with Bandai...
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Bright Things? kids? games console, Bubble, took another important step towards launch this week, as the firm revealed it has secured a UK distribution deal with Bandai.

The agreement secures the roll-out of the edutainment device, with a guaranteed 100,000 hardware units and 200,000 software units shipped by the end of the year.

?Bandai is a strong partner to take us to retail, with big marketing muscle,? said Bright Things CEO Dominic Wheatley.

?We?ll make Bubble available wherever it?s demanded,? added Bandai marketing director Rosie Bayles.

And with the deal struck, Wheatley stressed his desire to talk to games retail, in addition to the toy market.

?Bubble is the soft underbelly of the games industry, a whole new interactive market ? for stores like GAME it will bring more footfall,? he said.

The company further revealed it has supplemented its BBC deal by signing with Hit Entertainment to produce games based on the likes of Fireman Sam and Thomas the Tank Engine.

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