New brand BanBao is launching into the UK market for the first time at next week's Spring Fair.
The company's portfolio combines educational cognitive play with role-play and adventure, with the ABS plastic bricks having the ability to lock together, as well as being compatible with many other building brick brands.
In addition, BanBao also has a community of ToBee characters with distinctive short legs and appealing faces to add a new play dimension to the brand.
The firm's range covers all price points from pocket money packs up to high-end multiple piece play-sets, with themes appealing to both girls and boys.
Themes include fast cars, rescue services and military vehicles, farm yards, fairytale weddings and flower shops. All can be collected and then combined to create an entire BanBao world.
Just a couple of the key items on display to Spring Fair visitors will be the Loading Port, with four ToBee dock workers helping to load and unload cargo ships using a tower crane to lift containers from ships onto the truck. There are also five ToBee ground crew workers loading the BanBao Cargo Airplane.
In addition, there is the BanBao Summer House including over 400 pieces such as a garden, swimming pool, cat and dog.
BanBao will be in Hall 3, Stand B20 at Spring Fair next week.
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