BanBao has got off to a strong start since launching in the UK at Spring Fair.
The building bricks manufacturer says the trade has reacted well to its UK launch due to its diverse product range and value-for-money lines.
"Take up for the BanBao brand has exceeded all expectations and in just a few months we are now on the shelves of a diverse range of retailers including toy shops, gift shops and garden centres," BanBao's Jonathan Wynbourne told ToyNews.
"Feedback from those stocking the brand for several months has been fantastic and many have commented that customers are stunned by the quality of BanBao at such low prices and keep returning for more.
"We now have sales agents covering the entire UK, so we can arrange appointments for retailers to view and try out the brand first hand."
He added: "We took numerous orders at Spring Fair and have a couple of very exciting enquiries, which if they reach fruition will firmly establish BanBao as a household name in the UK.
"Building bricks are a traditional and tried and tested toy, but what makes BanBao’s range stand out is the exceptionally high quality, yet we estimate that our prices are about 30 to 40 per cent less than similar product ranges on the market. If early feedback is anything to go by, BanBao is already standing out from the competition in terms of value for money and customers keep returning for more."
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