Bananagrams unveils Zip It redesign

The fast-paced two-player came has been given a vibrant new look.
Publish date:
Social count:
00 new zip it.png

Bananagrams Inc. returns to the UK with a redesign of the small space word race Zip It, created with customer and retailer feedback in mind.

The vibrant pouch features a new colour way, clearer the and new strapline to more explicitly position the game as a compact plaything, ideal for travel. The scoring zippers remain, however the one to ten points scales have been moved to the sides of the pouch to give the game an altogether slicker look and feel.

The fast-paced two-player game features 24 lettered cubes and these too have been given a facelift with the lettering colour changed to match the new blue pouch design.

“I’m thrilled with the new look Zip It,” commented Bananagrams’ Top Banana, Rena Nathanson. “I hope UK retailers will share my vision for this being the must-have travel game for every UK family. There are so many ways it can be positioned for the travel market due to its portability and compact size. Game-play fits on train and plane tables, and it’s ideal for camping, caravanning and coach trips or even in places like cafes, bars and restaurants.”


0 bananagrams challenge.jpg

2017 Bananagrams Challenge names UK finalists

‘The Challenge is one of the highlights of our marketing calendar and is proving to be an incredibly effective way of reaching children and their families, creating new life-long fans of the game,’ says Bananagrams’ Rena Nathanson.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.