Trove’s HaPe game range is the world’s first and only range of Bamboo toys. Bamboo replenishes itself 100 per cent inside three to four years, faster than any wood. The firm is hoping the ongoing climate change debate will create a demand for such products.
Business development director Kim Carter said: “We are appealing to the game ‘gift giving’ market, not the kids’ ‘I want’ sector. Wooden games have traditionally been a significant part of this impulse purchase area. What better way to enhance one’s ‘gift giving’ than with a bamboo game? It makes the ‘gift giver’ feel better by being ‘greener’ and it makes the recipient feel better towards the ‘gift giver’. The perception is that they care and more thought has gone into the gift.”
Treasure Trove has around a dozen Bamboo games in the initial collection. They range in price from £5.10 to £8.55. The range is packaged in eye catching orange boxes. This identity is important as Treasure Trove’s PR campaign aims to create strong consumer awareness for the line this autumn.
Carter concluded: “We have no doubt that this range offers the consumer something truly different and the retailer a chance to make money selling games…..when was the last time they did that?”