Bamboo is new wood says Trove

Treasure Trove says Bamboo is the future for wooden toys as consumers increase demand for greener products.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

Trove’s HaPe game range is the world’s first and only range of Bamboo toys. Bamboo replenishes itself 100 per cent inside three to four years, faster than any wood. The firm is hoping the ongoing climate change debate will create a demand for such products.

Business development director Kim Carter said: “We are appealing to the game ‘gift giving’ market, not the kids’ ‘I want’ sector. Wooden games have traditionally been a significant part of this impulse purchase area. What better way to enhance one’s ‘gift giving’ than with a bamboo game? It makes the ‘gift giver’ feel better by being ‘greener’ and it makes the recipient feel better towards the ‘gift giver’. The perception is that they care and more thought has gone into the gift.”

Treasure Trove has around a dozen Bamboo games in the initial collection. They range in price from £5.10 to £8.55. The range is packaged in eye catching orange boxes. This identity is important as Treasure Trove’s PR campaign aims to create strong consumer awareness for the line this autumn.

Carter concluded: “We have no doubt that this range offers the consumer something truly different and the retailer a chance to make money selling games…..when was the last time they did that?”

Related

5_Pocoyo.jpg

Geomag blow for Trove

Treasure Trove has been dealt a blow with the news that it has lost the Geomag brand, following the Italian firm’s decision to go it alone in the UK.

5_Pocoyo.jpg

'Biggest deal ever' for Trove

Treasure Trove has acclaimed its latest product signing as its biggest deal ever, having been appointed as exclusive UK distributor of US educational brand Hooked On Phonics.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.