BabyTV to launch own range of toys - ToyNews

BabyTV to launch own range of toys

The TV channel for baby and toddler content is currently looking for toy partners.
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The TSBA Group has launched a licensing push for BabyTV, a leading ad-free TV channel for baby and toddler content.

Launched in 2003, BabyTV is available in over 100 countries worldwide, in 20 languages to more than 70 million viewers, and with an excess of 360 million YouTube views.

Characters to grace Baby TV include Charlie & the Numbers, Billy BamBam and Hungry Henry and the network is looking to expand into categories including toys, publishing, apparel and babywares.

"We’ve spent over 10 years building a strong, global brand with a loyal following around the world," said BabyTV senior vice president, Alex Maier.

"Mothers and fathers contact my team every day asking where they can buy BabyTV products – I am delighted to bring our audience what they have been asking for.”

For more details, contact Helen at: hbooth@tsbagroup.com.

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