From February 1st 2010 Treasure Trove Nursery will handle the sales, trade marketing and distribution of the full BabyDan range including home safety, nursery furniture and bedding across England, Wales and Scotland.
The far reaching agreement also includes the specialty toy independent channel and educational channels in the region.
Babydan UK sales manager, Spencer Jefferson said: “Service to Specialty Retailers is key and with very competitive minimum orders and order/delivery turnaround times, we believe this partnership with Treasure Trove will strengthen our offer to existing stockists, present a very attractive proposition to new customers and will ultimately grow our brand within these channels.”
Paul Sirett, business director Treasure Trove Nursery stated: “The Babydan range encompasses a number of product categories which offers the retailer a wide variety of high quality feature packed products.
"Babydan is again an excellent example of a company and range within the market sector that compliments Treasure Troves existing range - as opposed to competing with - the other brands in the Treasure Trove stable.
"Simply, Treasure Trove’s number one aim is to focus on single brands in single categories."