Baby market booms as The Baby Show sees 30 per cent sales growth

Average spend rises from £374 in 2013 to £625 in 2015 with accessories, food, buggies and pushchairs named the biggest sellers.
Author:
Publish date:
Social count:
0
00babyshow.png

The Baby Show has revealed a record increase of 30 per cent in year on year like for like sales as the exhibition readies for its return to Birmingham’s NEC this weekend.

The show reports a boom in the baby market as average spend rises from £374 in 2013 to £625 in 2015 with accessories, food, buggies and pushchairs named the biggest sellers.

The Baby show – organised by Clarion Events and sponsored by Made for Mums – sees more than 60,000 visitors each year pile into Birmingham’s NEC in May and London’s Olympia in October.

2015 marks the 13th year of the annual show.

“The baby market is booming at the moment and our recent evaluation is testament to that,” Michelle Kyles, marketing manager at Clarion Events, said.

“As well as the number of visitors increasing and the amount spent, we have seen a 15 per cent growth in the number of exhibitors joining the show, highlighting the ever-rising demand from consumers.”

More than 200 parenting brands exhibit at the show each year, giving consumers the chance to access not on the high street products and offers.

The show recently launched a new charity partnership for 2015 with Theodora’s Children Charity which helps send professional performers, magicians, singers, actors and more to entertain children in hospitals across the UK.

The Baby show opens from 9.30am on Friday, May 15th where tickets can be purchased for £20.

Related

10_VTech baby.jpg

Baby boom

With over 20 years of experience in infant electronic learning toys, VTech Baby has more planned for 2011 to keep it front of mind with retailers and consumers. Katie Roberts found out more?

5_Pocoyo.jpg

UK trade sees five per cent growth

End of year figures from NPD show that the UK market experienced healthy growth of five per cent during 2006 although, despite strong product, Christmas sales failed to increase on last year.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.