Baby boom for LeapFrog

>Leapfrog is lining up a renewed attack on the infant market for the year ahead, complete with new branding as well as new lines. The US firm's original LeapBaby brand has been...
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

Leapfrog is lining up a renewed attack on the infant market for the year ahead, complete with new branding as well as new lines.

The US firm's original LeapBaby brand has been changed to LeapFrog Baby, with new in-store merchandising and marketing support.

"Last year's Little Touch LeapPad proved to us that we have the chance to be a major player in the infant market," nursery marketing manager Scott Axcell told ToyNews.

"All the packaging for our products aged at infants from birth to nine months will be refreshed into a new, softer, pastel green, and they will all feature the new LeapFrog Baby logo."

New products include Learn & Groove Activity Station, aimed at four months and up, plus the Learn Around Playground for infants aged six months and up.

"The Learn Around Playground is a milestone product and the first activity station which links physical movements to learning connections as baby grows from sitting and crawling to standing and cruising," added Axcell.

By Stuart Dinsey

Related

10_VTech baby.jpg

Baby boom

With over 20 years of experience in infant electronic learning toys, VTech Baby has more planned for 2011 to keep it front of mind with retailers and consumers. Katie Roberts found out more?

5_Pocoyo.jpg

Changes afoot for LeapFrog

LeapFrog has announced a number of new initiatives after posting a third-quarter loss, lining up new products, expanding to China and taking other steps to improve results.

5_LEAPFROG 3 Path.jpg

Latest lines from Leapfrog

ToyNews caught up with LeapFrog marketing director David Lubliner to talk about the firm?s progress with its raft of new lines, including big hopes Tag and Tag Jr?.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.