Both Baby Annabell and Baby Annabell Brother appeared on Friday's edition of Red or Black, ITV's new prime time show hosted by Ant and Dec.
The dolls were the subject of the 'Special Delivery' round, where 32 contestants had to stand by a cot, in which they found either a Baby Annabell or a Baby Annabell Brother.
The contestants then had to travel to Leeds maternity ward to meet a mother and her newborn child, who was a boy, meaning that those with the Baby Annabell Brother went through to the next round.
Marian Davis, marketing manager at Zapf Creation, said: "We are delighted that Baby Annabell was selected to appear on a ITV prime time game show. It goes to show that our products continue to be at the forefront of the large doll market."