Yottoy Productions will produce a range of Babar soft toys after acquring the licence for the kids' book character.
The toys will launch in the US this autumn and will continue to hit shelves throughout 2013. There are five-feet plush toys planned, as well in-store and online retail promotions in the works.
The first Babar children's book was published in 1931.
ToyNews has contacted Yottoy to find out whether the soft toys will be heading to the UK and Europe.