Babar toys on the way

Yottoy to manufacture products based on classic kids? book character after picking up licence.
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Yottoy Productions will produce a range of Babar soft toys after acquring the licence for the kids' book character.

The toys will launch in the US this autumn and will continue to hit shelves throughout 2013. There are five-feet plush toys planned, as well in-store and online retail promotions in the works.

The first Babar children's book was published in 1931.

ToyNews has contacted Yottoy to find out whether the soft toys will be heading to the UK and Europe.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.