B Kids awarded BANTA 2013 Award for innovation

Award-winning Snuggle Bear is plush toy, rattle and night-light to help babies sleep.
Author:
Publish date:
5_golden-iggy.jpg

B Kids has been handed the BANTA 2013 Award within the Sleep Accessories Category for its bobbee Snuggle Bear at the awards ceremony on Sunday, March 24th.

The toy - designed to help young children fall asleep - received the accolade as Banta judges described the bear as an 'innovative product that shows a point of difference from others in the category.'

The bobbee Snuggle Bear comes with an Owl rattle to help keep babies comforted and entertained during the day.

The owl can then be inserted into the bobbee bear at night, transforming it into a night light while playing melodies to help young children establish a regular night time routine.

Ian MacCrimmon of B Kids, said: "This year had special meaning for B Kids, as 2012 the Watch Over Me Dream Station was winner in the Sleep Accessories category. To win the 2013 BANTA award in Sleep Accessories two years in a row made it extra special for all of us.

"It takes many years to develop something new and to receive such an accolade enhances our belief that this item will be an asset to new parents this year."

The Watch Over Me Dream Station utilises SMART Sensing Technology based on detection and measurement of body heat, motion and sound for a comprehensive monitoring of a baby's sleeping phases.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.