Azaria unveils Family Report

PR agency has polled 1,000 parents to offer an insight into UK families.
Author:
Publish date:
5_azaria.jpg

Family specialist agency Azaria has launched its Family Report 2012.

This year, the firm has focused on finding out how the family communicates, polling 1,000 parents to offer a true representation of modern UK families.

The report offers regional, age and gender breakdowns, giving toy firms the chance to find out how the family operates, what they talk to each other about, when they spend time together and what excites them.

To request a copy of the Family Report call 01604 217000 or email info@azariapr.co.uk.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

INDIE PROFILE: Sylvanian Families

On the outskirts of North London stands a shop dedicated to the world of Sylvanian Families. Robert Hutchins talks to store operations manager Ben Miller about success and a love for the miniature animals.

5_Nano COMBAT Single & Double Display Boxes.jpg

Family Affair

Danbar Toys has, to a large degree, forgone traditional marketing techniques in favour of a more hands-on approach to raise awareness of its company. Katie Roberts visited the firm's Hertfordshire-based offices to find out more...

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.