Autumn Fair is to give companies direct access to industry specialists from UKTI at next month's show to get advice on new opportunities for British products and services overseas.
Retailers and exhibitors are invited to visit the UKTI International Business Zone in Hall 2 G41 to find out what markets are most receptive to their business and how to start exploring.
The partnership between Autumn Fair and UKTI is part of a wider collaboration that has already seen a similar service at other i2i events, including Spring Fair and Pure London.
The UKTI stand at Autumn Fair will also host a range of seminars from UK businesses already exporting and UKTI representatives with updates on key overseas markets.
On Sunday, September 7th from 11-11.30am, companies can learn about exporting to Australia in a presentation from trade development manager for UKTI, Joanna Olivera. This will include an outline of the Australian retail, gift, home and e-commerce markets, along with challenges, opportunities and routes to that market.
Meanwhile, the session on Monday, September 8th will provide an e-commerce case study from Sarah Carroll, export communications consultant for UKTI. This will be followed on Tuesday, September 9th by insights into the German giftware market with UKTI trade advisor Baerbel Moeller.
Further topics will be explored on Wednesday, September 10th, while there will also be a selection of case studies including one from The Puppet Company's Peter Lockey on employing effective overseas agents.
Autumn Fair runs from September 7th to 10th at Birmingham NEC. Click here for further details.