In licensing deals secured by Knockout Licensing, books and plush toys based on Boo - The World's Cutest Dog are heading to Australia.
The region will welcome a range of Boo books from Hardie Grant Books including Boo Paperdoll Set and Boo's ABC.
Premium Boo plush toys from Gund will be distributed in Australia by Jasnor.
Check out the complete story at our sister site Licensing.biz here.
For those still doubting whether Boo really is the World's Cutest Dog, and as it's Friday, check out a video of Boo being his adorable, lucrative self below: