AUS: Jakks appoints Hunter as Monsuno distributor

Firm continues international expansion plans for the Monsuno boys property and toy line.
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Hunter Product has signed as the exclusive marketing and distribution partner in Australia for toys based on the Monsuno animated TV series.

Carmine Russo, executive vice president International, Jakks Pacific, commented: “Our International expansion plans for the Monsuno series and products are moving ahead at full speed.

"We are excited to partner with Hunter to market and distribute Monsuno toys to the Australian market, utilising their expertise in building and sustaining brands with a dedicated and integrated promotional campaign as well as their ability to hit competitive retail price points and strong relationships with all of the major retailers in Australia.”

Jeff Hunter, managing director of Hunter Product, added, “Hunter is well versed with the stellar Jakks portfolio, having marketed and distributed multiple Jakks brands for many years.

"We are thrilled to have been chosen as their distribution partner and look forward to introducing and building the Monsuno toy brand in the Australian market.”

Jakks is the creator of the Monsuno action property and master toy maker for the Monsuno toy line, which is expected to hit US retail to coincide with the US TV series premiere anticipated for spring 2012.

The Monsuno series is being produced by Pacific Animation Partners, a joint venture between Jakks Pacific & Dentsu Entertainment USA and FremantleMedia Enterprises.

FremantleMedia Enterprises will be responsible for the exclusive worldwide distribution of Monsuno TV programming except for Asia and act as the master licensing agent outside of Asia, with the exception of toys, which shall be exclusively marketed and produced by Jakks. 

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