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Aurora World signs Little Princess - ToyNews

Aurora World signs Little Princess

Aurora World UK inks deal with Zodiak Kids for the pre-school property.
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The firm has signed up to create a plush range for Little Princess, set to launch in early 2012.

Meanwhile this summer, Neon Play will launch the first Little Princess app for iPad, iPhone and Android platforms. The app will include six games featuring all the characters.

Nigel Layton-Hill, Aurora World UK, said: "We are absolutely delighted to be working with the Zodiak Team on this classic publishing and TV brand. Little Princess with her big attitude is a refreshing change from the current pink princesses in the market.

"We love her spirit of adventure, curiosity and warm sense of humour which will translate beautifully into a great range of Aurora products."

Jessica Symons, commissioning editor, Children’s Channel 5 added: “Little Princess is a firm favourite with the milkshake! audience and the series consistently rates as one of the strand’s top shows.

"Little Princess promises to be a milkshake! staple for a long time to come, ensuring that children can continue to enjoy her escapades and her hilarious take on the world."

To read about more licensing deals for Little Princess, head over to our sister site, Licensing.biz.

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