Aurora World signs Little Princess

Aurora World UK inks deal with Zodiak Kids for the pre-school property.
Publish date:
Social count:

The firm has signed up to create a plush range for Little Princess, set to launch in early 2012.

Meanwhile this summer, Neon Play will launch the first Little Princess app for iPad, iPhone and Android platforms. The app will include six games featuring all the characters.

Nigel Layton-Hill, Aurora World UK, said: "We are absolutely delighted to be working with the Zodiak Team on this classic publishing and TV brand. Little Princess with her big attitude is a refreshing change from the current pink princesses in the market.

"We love her spirit of adventure, curiosity and warm sense of humour which will translate beautifully into a great range of Aurora products."

Jessica Symons, commissioning editor, Children’s Channel 5 added: “Little Princess is a firm favourite with the milkshake! audience and the series consistently rates as one of the strand’s top shows.

"Little Princess promises to be a milkshake! staple for a long time to come, ensuring that children can continue to enjoy her escapades and her hilarious take on the world."

To read about more licensing deals for Little Princess, head over to our sister site,


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.