Aurora World eyes expansion in to the travel sector

Plush toys firm is heading to the Travel Retail Tradeshow to increase its presence in the growing sector.
Author:
Publish date:
Social count:
0
00gruff.png

Aurora World is eyeing expansion into new sectors as the plush toys firm heads to this year’s Travel Retail Tradeshow.

The firm will spotlight its popular brands such as YooHoo & Friends, Peanuts and the Gruffalo at the show, which takes place at the London Gatwick Hilton Hotel this month.

The Korean owned soft toy specialist has confirmed that it sees the move as an “exciting step in its push in to the travel retail industry across the globe.”

Aurora World travel sales manager, Gary Stoner, said: “This is the perfect opportunity for Aurora to showcase its fantastic offering to the travel retail industry.

"All of our brands are innovative and fun and are ideal for travel retail, so I am hoping that we can achieve some new listings through the Travel Retail Tradeshow.

"The plush toy industry has significant opportunities for growth due to the current limited choice that is seen in travel retail.”

Stoner tells Moodie Report that the firm’s aim is to put Aurora World on the forefront of that growth.

“With the current licences we have I see no reason why this cannot be done," he concluded.

Related

Le Toy Van shifts gear for global expansion

The wooden toy firm is celebrating its 20th anniversary this year by detailing plans to take on the South American, Indian and Chinese markets, as well as continue the success of Petilou next year and beyond.

3407_mypictr_300x300.jpg

SECTOR GUIDE: Wooden toys

Wooden toys continue to sell well, even in challenging financial times. The sector tends to be a favourite with parents and other gift givers and offers a range of traditional, interactive and licensed products. ToyNews found out what's new within the sector.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.