Aurora expands Moomin plush range - ToyNews

Aurora expands Moomin plush range

Company to introduce new figures in time for the Christmas sales period.
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Caroline Mickler Limited, licensing agent for Moomin, has announced the expansion of the plush line from Aurora.

The Moomin characters are already available in a range of plush including Moomintroll, Moominmamma, Moominpappa, Snorkmaiden, Snufkin and Little My, as well as a Moomin keyclip.

Aurora is now planning to add to the range with seasonal Christmas plush of Moomintroll with a stripy hat and scarf as well as a soft Moomin house with character finger puppets. The Moomintroll figures are 6.5 inches high, the Moomin house eight-inches high and the finger puppets are three-inches tall.

The new items will be stocked across a wide range of High Street and independent gift, book and design outlets across the UK, as well as a online retailers including Play.com and Amazon.

Verity Groom, Aurora marketing, commented: "It has been a delight to work with a brand that is unique, charming, full of character and so perfectly suited to the soft toy market — as the expansion of the Moomin range proves. We are sure that the Moomin plush success story will continue into Christmas and well beyond."

Caroline Mickler added: "Aurora has been focused on top quality and innovative soft toy design for many years — and the Moomin range is no exception. We are not surprised that the range has been so well received and are delighted that these wonderful new figures have been added."

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