Atlas Brands has detailed plans to build its RSPCA trading cards into the UK’s largest non-sports collectable card property.
As it prepares to launch the new line this September, the Australian collectables specialist has cited the UK as its most important market in which it hopes to build a long-term brand in the trading card sector.
The firm recently appointed Dracco as the sole UK distributor of the RSPCA range. It features 200 cards starring images of the UK’s favourite animals alongside real life RSPCA stories designed to raise awareness of the charity among youngsters.
“When it comes to animals, no one is more credible than the RSPCA,” Scott Wilson, MD of Atlas Brands, told ToyNews. “We are going to help retailers sell more trading cards because we have added a lot of value to a very popular subject.”
Already a best selling range in Australia, Wilson now turns focus to the UK.
“The UK is now our most important market and we hope to build a long-term brand in trading cards.
“We want to build RSPCA trading cards into the UK’s biggest non-sports trading card brand,” he concluded.
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