Asobi to distribute Seedling Pocket Money range

Seedling launches the collection featuring products priced from 69p to £8.50.
Author:
Publish date:
5_gary-grant.jpg

Asobi is distributing a new Seedling Pocket Money range to UK toy retail.

The firm first introduced Seedling to the UK and Ireland last year.

Products in the new Pocket Money offering range from 69p to £8.50. They include spitting frogs, bouncy balls, pencils and pirate’s gold.

The new range also offers fresh ideas from the company such as ‘the dinosaur that lived in the volcano’, combined with more classic toys such as skipping ropes and yoyos.

Based in Auckland, New Zealand, Seedling is a small firm dedicated to producing hand-made toys using recycled and recyclable materials, as well as environmentally friendly packaging.

Asobi owner and founder Thierry Bourret said: “Seedling is one of the most significant brands in our portfolio and I am delighted to introduce their inspired pocket money products.

“The new collection offers a beautiful set of top quality and ethically sourced toys and games that children will love.”

“With a low retail price, it means that children can go and choose the toys themselves which will allow the brand to really connect with their most important audience.”

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.