Asobi to distribute new Walk 'n' Ride

Didicar's design helps give toddlers confidence learning to walk.
Publish date:

Asobi has announced it has exclusive distribution rights for a brand new baby walker.

Didicar's new product, the Walk 'n' Ride, is a unique baby walker that doubles up as a ride-on, designed to provide support and stability to babies learning to walk.

The new design allows toddlers to stand independently in front of the walker so they are free to toddle wherever they like with the assurance of a strong structure to keep them safe.

Suitable for indoors and outdoors on any flat surface, the walkers feature rubberised caster wheels helping to prevent slipping.

Retailing at £34.95, the Walk 'n' Ride will be available in four colours: green, blue, purple and pink. Each walker comes with its own customising sticker pack letting the little ones personalise their toy.

Thierry Bourret, Founder of Asobi, said: "I am thrilled to be adding the Walk 'n' ride to our portfolio of toys.

"No longer do toddlers have to be the envy of their older siblings, as they now have a mode of transport that's unique, supports development and is most importantly fun.

"I think that it's so important that children learn to walk at their own pace; the Walk 'n' Ride really encourages this.

"With the support of the strong structure, children are encouraged to discover their own ability. The walk 'n' Ride is also a great investment for parents."

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019