Asobi signs Tin Lid

Firm takes on Tin Lid's range as UK and Ireland distributor.
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Tin Lid Designs' main brand is Click Clack cars, which are manufactured by an FSC certified manufacturer.

The line is made from plantation beech wood, recyclable plastic; water-based paints and varnishes and come in recycled cardboard packaging.

Tin Lid has a distribution network in Australia and is currently selling up to 10,000 units per month. The firm expects that this figure could double in the coming year through organic growth of the business as well as new Click Clack designs being introduced to the range.

Consumers who purchase the product can log onto the Tin Lid website to register the car and receive the car’s registration certificate as well as a personalised driver's licence.

Tin Lid was established by entrepreneur Paul Droop in 2006. Droop said: “Since we launched the Click Clack cars concept it has attracted a lot of interest from the UK & Ireland. I am delighted that we have concluded this agreement with Asobi.

"We manufactured our first cars in 2008. We are now looking to extend this distribution into the other major European markets and will be present at the Nuremberg Toy Fair in February 2011.”

Asobi MD Thierry Bourret commented: “this is an eco friendly line, manufactured to strict green credentials. We like the registration idea and more particularly that the driver's licence is sent by post.

"We feel that this line will fit very well in the Asobi range. The first cars will be available from January 2011 and are now available for pre-order.”

The full Asobi range will be exhibited next at The Autumn Fair & Top Drawer autumn.

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