This Easter Asobi extends its portfolio with the introduction of EGG Helmets.
A collection of customisable, multi-sport head wear, EGG Helmets uses its patented technology to deliver a snug yet flexible safety helmet.
Available in a variety of skins including spots, stars and more, the new range hopes to encourage child safety through its fun designs.
Each helmet can be personalised with a range of 'add ons' from a Mohawk to princess crowns and devil horns.
Thierry Bourret, owner of Asobi, said: "I am absolutely thrilled to have EGG Helmets on board; what an incredible product that so expertly combines safety, style and comfort.
"I can see that children in the UK are going to love wearing these helmets. How clever to ensure kids are feeling cool while ultimately wearing an essential safety product.
"Although not a toy, EGG Helmets is the perfect brand to expand our portfolio with, as it is unique, fun and inspires children to stay safe."
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.