Asobi introduces Safari to UK retailers

Safari's collection of hand painted miniature figures are available to retailers now.
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Following its merge with Alyss Toys last year, Asobi has picked up a new collection of nature toys from American brand Safari Ltd.

With the ethos of ‘bringing nature closer to tots,’ the Safari collection currently consists of animal figurines across various different species.

Asobi will now distribute Safari’s latest product range, Safari Toobs, which are available to retailer now.

The Safari Toobs range is a collection of individually hand painted miniature replicas, spanning themes such as babies, jungle animals, dinosaurs, insects, birds, sharks, dragons and more.

Thierry Bourret, Asobi MD and Founder, said: “I am very excited about introducing Safari Toobs to UK retailers.

“Safari Ltd is the master of figurine design and its unrivalled collection includes every animal you can think of. Children are fascinated by animals and Toobs presents a great way for them to learn and collect the different groups.

“Whether it’s jungle animals, farm animals or pets, Safari Toobs has something for everyone.”

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