Asobi inks deal with Italtrike

Firm adds Italian wheeled toy line to its offering.
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Asobi will act as the exclusive distributor to the retail trade for Italtrike in the UK and Ireland.

Italtrike is an Italian brand that specialises in wheeled toys. The collection gives children the opportunity to discover and play and is the perfect fit for Asobi, which is committed to providing toys that inspire the mind.

The Italtrike range reflects innovation as well as beautiful Italian design which combines traditional and modern styles to provide products that encourage children to use their imagination and explore the great outdoors, not to mention being a great source of exercise too.

The Italtrike collection comprises trikes, skates, ride-ons, wooden wheeled toys and bikes.

Thierry Bourret, Asobi’s owner and founder commented: "Italtrike is a significant addition to our unique range and I am looking forward to introducing the brand to the UK.

"This beautiful range of trikes and wheeled toys will provide the UK and Ireland with a superb collection of top quality toys that last. Not only do they provide hours of fun, they encourage children to venture outside and also promote a healthy lifestyle."

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