Asobi expands doll offering with new deal

New agreement with Petitcollin brings France's only doll manufacturer to UK market.
Publish date:

Asobi has announced a new distribution deal with French toy brand Vilac and its two sister companies.

The new agreement will introduce a variety of 'high quality dolls' to the UK market.

Petitcollin, one of the sister companies, has been making dolls since 1860 and is now the only remaining doll manufacturer in France.

The company continue to make dolls in the traditional way and in a statement Asobi said it 'cannot wait to introduce the dolls to girls in the UK'.

Each doll is lightweight with a fabric body and vinyl face, hands and feet.

They also feature sleeping eyes, a vanilla scent and rooted hair that can be brushed and styled.

Thierry Bourret, Asobi's owner and founder, said: "I am so pleased that Petitcollin have come on board, it is fantastic to have a high quality brand with such a wonderful heritage to add to our portfolio.

"Although there is hundreds of dolls on the toy market, I truly believe that Petitcollin offer retailers something a little different.

"As the brand has been in existence for over 150 years, retailers can rest assured that this collection of dolls are of the highest quality and have been loved by children for generations and I am sure they will continue to be for many years ahead."

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