Asobi boss launches 'Slow Toy Movement'

Thierry Bourret responds to the Dream Dozen with an alternative list for simple, non-plastic and ethical toys.

Author:: Lewis Tyler
Publish date:: Oct 27, 2011
Social count:: 0

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Asobi Toys managing director Thierry Bourret has hit out at the 2011 Dream Dozen.

In a statement on the supplier's website, Bourret said: "Our launch today is very much in response to the 2011 Dream Toys announcement where a plastic toy that poos made the top of the selection."

He describes the Slow Toy Movement as "an inspired concept that aims to promote well made toys that are sourced ethically and leave plenty to kid’s imagination".

Thierry Bourret has been a vocal critic of John Adams' Doggie Doo.

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The campaign is inspired by chef Carlo Petrini’s Slow Food Movement, which in 1986 'defended good food and the enjoyment of eating'.

Bourret has challenged the industry to nominate products for the Slow Toy Movement.

To be considered the toys must meet the following criteria:

Not made of plastic
Ethically sourced
Fun to play with
Without batteries
Sold in independent toy shops
Durable
Without thousands of different functions

Send your entries to thierry@asobi.co.uk by the 8th of November with the subject "Slow Toys Nomination".

The list will be published on November 9th.

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12 toys are named on the alternative toy list compiled by Asobi.

The alternative toy list returns to honour the industry's 'proper toys'.

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'Alternative' toy awards celebrated at the London department store; Seven winners on display.

Thierry Bourret's toy awards become a media event; Will take place the day before Dream Toys.

Toy companies now have until September 26th to get their entries in.

Toys from Le Toy Van, Meccano and Hippychick make the Slow Seven list.

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See the seven winning toys.

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Slow Seven includes Moover Dolls Pram, East Coast Activity Cube and Galt Tiny Trike

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