Asobi adds the American classic Radio Flyer

The iconic US ride-on brand will now be available in the UK and Ireland via Asobi.
Author:
Publish date:
5_url-34.jpg

Asobi has signed the exclusive UK and Ireland distribution rights for the trusted American ride-on brand Radio Flyer.

The deal gives Asobi the rights to the complete Radio Flyer collection, which includes the instantly recognisable red wagon (like the one pictured) well as trikes, bikes, scooters, ride-ons and horses.

 “I'm very excited to be adding this beautiful brand to our unique portfolio,” said Thierry Bourett, Asobi's founder.

“Radio Flyer will provide the UK and Ireland with top quality, traditional and stylish toys that have been built to last. They are sure to encourage the imagination as well. This is an iconic brand which the children of America wouldn't be without and I am confident it will have the same impact over here.”

Radio Flyer is Asobi’s second ride-on signing this year. The ethical toy and gift distributor picked up the rights to Didicar in May.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.