Asobi has signed the exclusive UK and Ireland distribution rights for the trusted American ride-on brand Radio Flyer.
The deal gives Asobi the rights to the complete Radio Flyer collection, which includes the instantly recognisable red wagon (like the one pictured) well as trikes, bikes, scooters, ride-ons and horses.
“I'm very excited to be adding this beautiful brand to our unique portfolio,” said Thierry Bourett, Asobi's founder.
“Radio Flyer will provide the UK and Ireland with top quality, traditional and stylish toys that have been built to last. They are sure to encourage the imagination as well. This is an iconic brand which the children of America wouldn't be without and I am confident it will have the same impact over here.”
Radio Flyer is Asobi’s second ride-on signing this year. The ethical toy and gift distributor picked up the rights to Didicar in May.
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