Asobi adds Seedling to its portfolio - ToyNews

Asobi adds Seedling to its portfolio

Firm will be exclusive UK and Ireland distributor for the New Zealand-based company.
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The brand was developed to give children the opportunity to explore, discover, grow and create, and is a perfect fit for Asobi as the firm believes children should be encouraged to use their imagination through play.

The Seedling portfolio includes a vast range of distinctive and stimulating products which have been designed to help kids develop basic skills and ignite creativity. The kits provide the tools and templates so that children can discover and create for themselves.

Seedling has encompassed a variety of interests from drawing, gardening, sewing, science, imaginative play, painting, model building and plenty more. With a traditional edge, the kits offer benefits such as communication, relationship building and confidence.

Thierry Bourret, Asobi’s owner and founder commented: "Seedling is a significant addition to our unique range.

"It will not only keep us up to speed with the current craft trend, but will also provide the UK with a superb collection of top quality, ethically sourced kits to inspire fun and to set creativity and imagination into motion."

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