Asobi adds Didicar to its portfolio

Secures exclusive distribution rights to the retail trade in the UK and Ireland.
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Didicar is a self-propelled ride-on with no pedals, motors, batteries, or greasy chains and is designed to help improve children's balance, coordination and spacial and speed awareness.

“Didicar is a great addition to our unique range,” said Thierry Bourret, Asobi owner and founder. “It will provide the UK and Ireland with a top quality toy that is perfect for all ages, easy to store, suitable for outdoor and indoor play, is good to the environment and allows children to sit, learn and roll using their own initiative and a great toy to encourage traditional play.”

Suitable for people aged three and above (including adults), the sturdy Didicar can hold up to 120kg in weight. Children can customise the ride-ons with a variety of sticker packs.

Didicar creator Simac Marketing was looking for a distributor following significant growth and high demand for the product.

Ian Amis MD of Simac Marketing commented: “We are thrilled to be working with Asobi as their commitment to traditional play truly reflects our own. The Didicar has already been a huge success, so I am excited to see what will happen now we have Asobi on board.”


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