The deal sees Asobi become UK and Eire distributor for Automoblox.
The wooden car construction kits allow children to put their own stamp on the product whilst developing vital skills such as hand-eye co-ordination and fine motor skills.
Automoblox includes a range of car construction kits including hot rods, sports cars and pick-ups. The mix and match parts are interchangeable too.
Automoblox combines the simplicity of traditional wooden pieces with colourful translucent roofs and bright rubber tyres.
Thierry Bourret, Asobi’s owner and founder, said: “With the addition of Automoblox to our range we are starting 2011 as we mean to go on – with a superb collection of top quality products for the discerning retailer who aims to provide ethical and sustainable toys.
“We’re absolutely delighted to have Automoblox on board – they complement our existing portfolio perfectly and offer a unique opportunity for creative play in the vehicle category for UK under-fives.”
Asobi will be exhibiting its new range of Automoblox products at Top Drawer from January 16th-18th 2011 at Earl’s Court, London and at London Toy Fair, Olympia.