Asmodee secures UK distribution of Bananagrams

The full Bananagrams product portfolio will now be showcased on the Asmodee stand this London Toy Fair
Publish date:
Social count:
bananagrams asm

Asmodee UK is to be the new supplier of tabletop games from Bananagrams to the UK toy trade.

Under the new partnership, Asmodee will distribute Bananagrams' robust portfolio of games, with titles including Bananagrams, Bananagrams Party, My First Bananagrams and more.

The range will be officially supplied by Asmodee from April 1st 2018 but will be making its first public appearance at the Asmodee stand at London Toy Fair this January 23rd.

While Bananagrams has been successful with all ages for several years, Asmodee UK - formerly known as Esdevium Games - believes it will be able to take it to the next level of success.

Bananagrams now joins Asmodee's line up of family favourite games including Dobble, Rory's Story Cubes, Codenames and Ticket to Ride.

Asmodee UK managing director, Steve Buckmaster, said: "We are delighted to be working on Bananagrams and feel it fits perfectly within our portfolio of games.

"The team is looking forward to getting started and building on the good work that has already gone into making the game such a success."

Originally launched by Rena Nathanson and her father, Abe, back at London Toy Fair 2006, Bananangrams has become a favourite among children and families with a robust portfolio of Bananagrams extension titles.


0 bananagrams challenge.jpg

2017 Bananagrams Challenge names UK finalists

‘The Challenge is one of the highlights of our marketing calendar and is proving to be an incredibly effective way of reaching children and their families, creating new life-long fans of the game,’ says Bananagrams’ Rena Nathanson.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.