Asmodee UK is to be the new supplier of tabletop games from Bananagrams to the UK toy trade.
Under the new partnership, Asmodee will distribute Bananagrams' robust portfolio of games, with titles including Bananagrams, Bananagrams Party, My First Bananagrams and more.
The range will be officially supplied by Asmodee from April 1st 2018 but will be making its first public appearance at the Asmodee stand at London Toy Fair this January 23rd.
While Bananagrams has been successful with all ages for several years, Asmodee UK - formerly known as Esdevium Games - believes it will be able to take it to the next level of success.
Bananagrams now joins Asmodee's line up of family favourite games including Dobble, Rory's Story Cubes, Codenames and Ticket to Ride.
Asmodee UK managing director, Steve Buckmaster, said: "We are delighted to be working on Bananagrams and feel it fits perfectly within our portfolio of games.
"The team is looking forward to getting started and building on the good work that has already gone into making the game such a success."
Originally launched by Rena Nathanson and her father, Abe, back at London Toy Fair 2006, Bananangrams has become a favourite among children and families with a robust portfolio of Bananagrams extension titles.