Asda all out for Halloween

Asda is rolling out its largest ever display for Halloween this year.
Author:
Publish date:
5_Pocoyo.jpg

The campaign materials have been designed to illustrate an 'Asda Family' haunted house, and include a broken floorboards floor graphic, hanging beams and chandeliers.

Other elements of the campaign include a black curtained entrance to the Halloween aisle, and various POP depicting 'The Asda Family' characters and the different rooms of the house.

Sound and motion has also been included this year in the form of shuddering monsters and revolving bow-ties. The eyes of the family characters also feature LED lights, giving them an eerie 'glow'.

Steph Hughes, events POS manager at Asda said “Halloween is increasingly becoming one of the major seasonal events in stores throughout the UK. For the 2007 merchandising we wanted to build on last year's success with an even bigger and better campaign. This year we're introducing 'The Asda Family' in a haunted mansion which we think adds a sense of fun and occasion to the stores.”

ASDA's Halloween POS will be rolled out to stores on 20th September implemented by leading in-store marketing agency, Bezier.

Related

halloween-guide.jpg

SECTOR GUIDE: Halloween and Magic

More popular in the UK than ever, Halloween is the perfect time for retailers to make a killing, stocking a variety of dress-up, magic sets, games and tricks. ToyNews casts its eye over what will be in-store.

5_Pocoyo.jpg

Asda begins price war

Asda has taken a hatchet to its toy range, lopping the price of 40 games and assorted other lines as it lays the ground for a vicious Christmas price war.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.