By establishing a permanent UK presence, the firm aims to provide greater access to its range of plush toys and customer service representatives.
The office, which is based in Rogerstone, Newport, will also manage the importing of products from the US and China. Prices and payments will be handled in Sterling.
James Socci, president and MD of Artistic Toy said: “Having full-time staff of professionals with knowledge and experience working locally will make it easier for us to establish our presence in the U.K., therefore, becoming a more significant supporting player to distributors lacking experience in this product line.
“The office will also allow us to build stronger partnerships with distributors who already have experience in this product line, but need new choices or more support from their supplier.”