Arklu celebrates two years of Lottie Dolls with new books and animation

Celebrations will continue through to 2015 with new products including six-chapter book and a short animation.
Publish date:
Social count:

Arklu is celebrating the two-year milestone of its award-winning Lottie Dolls with new developments, including books and a new animation.

The brainchild of Lucie Follett, Lottie made her first appearance in 2012, designed to promote a positive role model for children.

The doll range has since won 19 awards, received approval and praise from parents and professionals and is now sold in over 30 countries across the globe.

However, Arklu won’t be resting on its laurels, and confirms that six new products will be launching in the coming months with a further nine in development, all designed to continue the Lottie success.

Managing director of Arklu, Ian Harkin, said: “We are delighted to celebrate our second anniversary. The doll category is widely recognised as the most competitive category within the toy industry, so to be able to get a foothold in the industry in such a short period of time is extremely rewarding.

“We have worked to develop Lottie’s character and world which we’ll be sharing through a series of six chapter books launching in spring 2015.

“We have also recently finished a short animation, which we will be pitching to broadcasters in Cartoon forum in France next month.”

Aimed at kids aged three to nine, Lottie Dolls were developed to address the issues raised by parents, tackling education, aspirations and more. The doll was alos designed alongside child psychologists and nutrition experts to sculpt a doll with a body proportionate to the average nine year old.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.