Argos is thinking about turning the blue aliens from its TV advertisements into toys.
The UK retailer is also looking to use the characters more across its channels to communicate messages to its customers.
Argos advertising manager Nicola Brown told Marketing Week: “We’ve been careful not to use them in a blanket fashion everywhere until we could understand a bit better where they were well received and where to use them.
“One of the things we love about the aliens is they’re so flexible - so far we haven’t come up against a message we couldn’t express through them”
“[Toys] is something we are looking at. It’s different [to Compare the Market’s meerkat toys] for us because they used it as a promotional toy. It would need to be a viable commercial product but its definitely something we’re looking at for later this year.”
The latest Argos TV ad featuring the aliens is set to launch on Sunday, July 15th. It’s been created by CHI & Partners and is the third instalment in a £10 million campaign.
An alien ‘mum’ will again host a live web chat on Facebook.
Brown added: “When we launched aliens we hoped it would be successful and we could stick with it for a while, and there’s nothing to suggest now that that isn’t the case. Response from customers has been really good.”
Elsewhere, EDF Energy has said no to a toy Zingy based on the character from its TV ads - for now.
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