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Arckit sees sales 'rocket' in run up to Christmas - ToyNews

Arckit sees sales 'rocket' in run up to Christmas

The kit was invented by Damien Murtagh as a tool for architects.
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Modular building system Arckit has seen sales rocket in the last four weeks, as consumers begin their Christmas shopping.

The kit was invented as a tool for architects and home builders by architect Damien Murtagh, but the kit has since become popular with hobbyists and older kids.

Makers of the kits have since revealed that they have been inundated with orders from worldwide toy retailers, as well as parents.

Murtagh said: “We’ve seen the popularity of Arckit steadily grow since we launched just 17 months ago and the increased demand in recent weeks has taken us by surprise.

“It’s a great product for older children – it allows them to be creative and is a big step up from other modelling toys. The design possibilities are endless.

“When I developed Arckit it was initially created for professional architects, although we could see the potential for older children who were into modelling. It’s based on modern panelled building techniques, and uses interconnecting components that allow users to create a vast range of structures.

“So you could create anything from a simple, one storey dwelling or something much more complex and challenging.”

The kits allow users to construct realistic models of buildings, and has won various awards including the Parent’s Choice Gold Medal.

Murtagh added: “This is the perfect Christmas gift for young people who love to create and build – the added bonus is it’s educational too.”

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