Brainstorm has seen Aqua Dragons break all records for a product launch for the company.
The firm is hoping to continue the success of the range with new items for 2014.
This features sets which take Aqua Dragons into the Jurassic Age, including the Jurassic Time Travel Eggscavation which will be in stock in time for Easter and supported with TV adverts.
“Aqua Dragons has by far outstripped our expectations but we are pleased that we made an early commitment with regards to TV," said Nick Saunders, sales and marketing director at Brainstorm.
"We can tell that kids really get the product and we can see the affect in our sales”.
Brainstorm is now looking to increase its distribution in 2014 and will be turning more towards TV when advertising ranges.
“We already have orders for the new items and we have some of our own Brainstorm Toy developments that will be TV advertised," added Saunders.