Animin to solve headache of showcasing digital pets at retail

Video-based point of sale unit features new tech to help demonstrate the product in action.
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The creator of new digital pet toy Animin believes it has solved the issue of how to show off the capabilities of virtual pets at retail.

Animin will land in the UK this September, and Animin game producer Ben Paterson has created a POS unit that showcases the interactive elements of the game.

“How do you market a digital toy in bricks ‘n’ mortar stores? This is exactly where our advanced video-based point-of-sale units and instore demo pods employing the latest in mind-blowingly cool new display tech come in,” Paterson told ToyNews.

“And this will be backed up by an aggressive marketing and PR campaign, focused on national and kids media, tech and gaming press and parenting blogger networks.”

Animin sees users engage with augmented reality technology on an Apple or Android tablet or smartphone to enter the world of what Paterson is calling “the most advanced, supremely beautiful and cheekiest digital pet to date.”

But Paterson wants retail to understand Animin isn’t an app toy.

“Animin is the future of digital toys,” said Paterson.

“Where does Animin fit at retail? Firstly, to be clear, Animin is not an ‘app toy’, a category that consistently struggles to be accepted by retailers and understood by consumers alike.

“Animins are digital pets. Magical and engaging characters that children and tweens will want to feed, nurture and play games with.

“The 15 networked minigames and the unique Avatar Messaging in Animin will allow players to compete with and chat with their friends, easily, quickly and safely within the game world.

“And while we fully expect that our innovative avatar-based messaging system and networked gaming will be a major draw, we are equally concerned to communicate to players and their parents, the fact that esafety is paramount within the world of Animin.”

The team behind Animin are also reaching out to retailers that want a demonstration, or to learn more about the
POS units.

Paterson added: “Toy retailers who want to make the future of digital toys work well in their store can come over to our Dalston studio, check out Animin and let us blow your mind.

“Or give us a shout and we’ll come over, give you a demo of Animin and explain how our instore POS and demo units can work for your business.”

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