AniMagic hits No.1 spot

Vivid will be launching no less than three new TV advertised items this autumn.
Publish date:

Vivid’s AniMagic has got off to a great start to 2013 - it's secured the number one spot within the Special Feature Plush category, with a 14.9 per cent share.

Following another strong growth year in 2012 with Newborns, Tessie Goes Trotting and Fluffy Goes Walkies, the AniMagic brand continues to go from strength to strength.

Vivid will be launching no less than three new TV advertised items this autumn; Night Night Puppy, Holly Goes Hopping and Bonny and Babies Go Walkies.

Kerry Paternoster, Senior Brand Manager at Vivid, said: "The AniMagic brand has been growing since 2007 and it’s great to be back at number one.

"We have our strongest portfolio of products ever launching this year, with great innovation and at key price points that we are confident will drive further growth in this category."

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.