Angelina Ballerina takes to the stage

Today's Toy Fair saw Hit Entertainment unveil a new partnership with the English National Ballet to create a family ballet starring children's character Angelina Ballerina.
Author:
Publish date:
5_Pocoyo.jpg

Angelina's Star Performance will feature a cast of eight dancers from the English National Ballet. They will do some 100 performances, over 12 weeks across 20 venues throughout the UK.

Based on the classic book Angelina at the Palace, written by Katherine Holabird, Angelina's Star Performance follows the character as she prepares to stage her own performance of The Sleeping Beauty at the request of the king and queen. There is even a real life Princess - Princess Valentine - to star alongside her in the show.

The show will be a special introduction to ballet for children from the age of three upwards. The tour will be complemented by an education programme designed to give children the opportunity to experience ballet. The performances will also feature fun activities and workshops in the venues, including the chance to take part in Angelina Ballerina Dance Academy classes.

"We are thrilled to be working with English National Ballet in bringing Angelina to life through her very own stage show," said Katie Rollings, VP consumer products and international marketing at Hit. "Angelina's Star Performance has a cast and crew that is world class and we hope that through Angelina Ballerina, dance and the arts will be more accessible to children around the country."

The show will premiere at the New Wimbledon Theatre on September 6th and will then visit a further 20 regional venues.

Related

5_Pocoyo.jpg

Apax takes HIT

HIT Entertainment is about to be sold to private equity firm Apax Partners in a deal worth some £490m. In a statement the firm said it had reached agreement with Sunshine Acquisition for a offer.

tiana.jpg

Tube surfers: The young stars that are taking over YouTube

Here at ToyNews, we like connecting people and while the conversation around the rise of YouTube influencers appears to be hot topic this month, Laura Edwards, commercial director at the talent management firm, Viral Talent talks us through the importance of nurturing the new online stars of today.

5_Start - Ian Downes.jpg

It takes two

A successful licensing partnership needs to have good communication, exchanges of information and a joint sense of endeavour. It?s all about working together for the same goal, the success of the brand, as Start Licensing?s Ian Downes points out?

5_Pocoyo.jpg

HIT cracks Asia

HIT Entertainment is making solid in-roads into the growing Asian market, revealing today that a number of its licences will be appearing on both pay-TV and free-to-air broadcasters in the territory.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.