Having opened the debate last month on the funding issues facing the production of children's programming, OFCOM finally approved The Rules for Product Placement On TV (together with paid-for references to brands and products on radio) on December 20th last year.
This followed consultation managed by OFCOM in both 2009 and 2010. Over the previous three years, the Labour government had changed its position on product placement more frequently than a Lib-Dem in an average day. Labour was not alone in this respect: UK Stakeholder Trade Body ISBA (Incorporated Society of British Advertisers) also managed to make an about turn during the lengthy consultation process; serving to demonstrate its worthiness.
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