Anagranimals, a range of interchangeable animal plush toys, has made its TV debut appearing on Channel 5's The Wright Stuff.
Host Matthew Wright played with the range at the start of the show, joking that the animal mash-ups were "a sign of things to come perhaps?"
"The show is incredibly high profile so we were over the moon with the additional exposure and we have already seen a big uptick in the traffic to our website," said Anagranimals CEO, Leith Moghli.
"Channel 5 approached us whilst we were at Toy Fair and it was the great press and PR in the run up to and during the show that secured the slot."
Check out the appearance of Anagranimals, a Best New Toy of 2015 winner from London Toy Fair, on the show here.