Anagranimals launches story book giveaway initiative for retail partners

The campaign to give away a free storybook with every two plush characters purchased by retailers has had 'a significant impact on sales volumes.'
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The team behind the interchangeable plush range, Anagranimals is getting in the festive spirit with an exclusive storybook giveaway initiative.

Retailers taking on the range this season are being offered a free copy of The Anagranimals & the Wishing Tree with every purchase of two plush characters.

The initiative will roll out to all of the team’s retail partners while stocks last, following the positive feedback and ‘significant impact’ on sale volumes the initiative has seen during its testing period.

“We work very closely with our retail partners to deliver products that appeal to their customers,” said Leith Moghil, co-creator of Anagranimals.

“We have been testing different promotions in advance of the Christmas buying season and have found that the ‘free book with every two toys purchased offer’ has had a significant impact on sale volumes.

“We are delighted to now be able to roll this deal out to all of our partners.”

Anagranimals is the interchangeable plush range that scooped the Best New Toy award at this year’s London Toy Fair and has since gone on to receive further accolades as well as prime time TV and radio features.

Based on a popular children’s book, Anagranimals are a gang of creatures each made up of three different animals. With six to collect, the interchangeable nature of the range means that kids can create up to 216 different Anagranimals characters.




The British Retail Consortium reports that UK retail sales fell 1.5 per cent on a like-for-like basis, compared with April 2007, when sales were up 2.4 per cent helped by the warm, sunny Easter weekend...

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