Amscan is returning to London Toy Fair after over 15 years away from the show.
The firm will be showcasing a wide variety of party products, balloons and costumes at next week's show, and cites a return due to the "ever more competitive" nature of the toy industry.
"The toy sector has become ever more competitive and additions in categories such as ours delivers consistent everyday sales throughout the year," said Charlotte Cox, marketing executive at Amscan International.
"We hope that with Amscan exhibiting in 2015 at the Toy Fair we can have significant conversations about the party, dress-up and balloon categories with retailers who will see the opportunity."
The firm now has a range spanning over 95 licensed properties, many of which will be showcased at the Amscan stand.
"Amscan will have a variety of products on display spanning party products, balloons and costumes to present to the toy industry," said Cox.
"Amscan have an impressive portfolio of over 95 licensed properties of which there will be a selection included on the stand. Look out for collections of hot licenses including Disney Frozen, Minions, SpongeBob SquarePants and Paddington."
"The range has diversified and expanded greatly in terms of products to now offer a One Stop Shop solution, meaning there is a much greater choice for retailers. There is also a much larger portfolio of licensed properties which goes hand in hand with the licensed toy ranges. Innovation is a further key factor where the business has evolved , such as our award winning AirWalker balloons."