The Copyrights Group has begun developing a style guide for the publishing brand after signing the deal with The Templar Company.
The firm will merchandise the brand across a number of licensing categories throughout the world except for the US and Canada.
Nicholas Durbridge, CEO Copyrights Group said: “The Amazing Baby brand already has a good profile with consumers who love its contemporary look and educational philosophy. We are really pleased to have been chosen to represent the brand, which has a clear appeal with both a preschool and lifestyle orientated audience”.
The Amazing Baby series was first published in May 2003 and has achieved sales in the UK in the vicinity of £1.5 million. It already features a range of baby toys by the US based Kids Preferred, which is distributed in the UK by Rainbow Designs including Developmental Butterfly, Mirror Teether Rattle, Developmental Duck, Developmental Star, Soft Book, and Blanket Teether Bear.
Richard Scrivener, Templar’s Commercial and Operations Director, added: “We are delighted to be working with Copyrights. The Amazing Baby brand has great potential, which I am convinced we can realise in the coming years. It has a hip, fresh and contemporary feel that offers something different to today’s parents and their babies”.